Skripsi

HUBUNGAN ANTARA HARGA DIRI DENGAN IMPULSIVE BUYING PADA PENGGUNA PAYLATER

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Penilaian

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The purpose of this study was to determine the relationship between self-esteem and impulsive buying on paylater user. This study hypothesizes that there is a negative relationship between self-esteem and impulsive buying. The population of this study are 205 paylater user in Indonesia. The sampling technique used was purposive sampling. Impulsive buying scale constructed by Rook (1987) and self-esteem scale constructed by Coopersmith (1967). Hypothesis testing was conducted using pearson’s product moment correlation analysis. The correlation of pearson’s product moment shows the value of r = -0,246 with p value = 0.000 (p

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003786	T127135	T1271352023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1271352023

Publisher

Indralaya : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya., 2023

Collation

xvii, 94 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

154.220 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Psikologi
Id, Ego, Superego

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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