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STRATEGI PROMOSI PROGRAM KAMPUNGKU TVRI SUMATERA SELATAN DALAM MENINGKATKAN AUDIENCE SHARE

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Penilaian

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This research is entitled "The Promotion Strategy of TVRI South Sumatra's Kampungku Program in Increasing Audience Share." This study aims to determine the strategy used by TVRI South Sumatra in increasing Audience Share for the Kampungku program. To discuss the research used the theory of promotional mix from Musman and Sugeng's book, there are 4 marketing mix namely Product, Price, Place and Promotion. The research method used is a qualitative descriptive analysis method which is a form of research that includes the process of collecting data and compiling data. The process of collecting data is done by in-depth interviews, observation, and documentation. The results showed that TVRI South Sumatra had not implemented all promotion methods in accordance with the marketing mix theory to increase the audience share for the Kampungku program. Keywords: Promotion Strategy, Marketing Mix, My Village, Audience Share, TVRI South Sumatra.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001220	T88306	T883062022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T883062022

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 76 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.237

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Sosial, Film

Specific Detail Info

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Statement of Responsibility

SEPTA

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