Skripsi

 PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN MAHASISWA PENGGUNA OVO DI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG

---

Penilaian

---

OVO is a digital platform that is engaged in digital payment services, service companies need a strategy to attract consumers. One of the marketing methods that can be used to influence consumer emotions is experiential marketing. This study aims to determine how the influence of experiential marketing is mapped in the dimensions of sense, feel, think, act and relate. The method used is multiple linear regression, t-test, and F test. Data collection was used by the questionnaire that was distributed to 100 respondents and processed using SPSS data processing software. The results of this study indicate that there is an effect of Experiential Marketing on OVO User satisfaction simultaneously and partially. Furthermore, it is known that the most dominant dimension affects OVO user satisfaction

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001009	T69613	T696132022	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T696132022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2022

Collation

67 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen, Manajemen Pemasaran

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment