Skripsi

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KECAP BANGO DI KOTA PALEMBANG.

---

Penilaian

---

This study aims to analyze and determine the effect of brand awareness and brand image on the purchasing decisions of Bango soy sauce in Palembang City. This study uses quantitative methods with data collection techniques using questionnaires. The population in this study was the people of Palembang City who had bought soy sauce Bango. The sampling technique in this study was purposive sampling with a total sample of 100 respondents. The data analysis technique used is multiple linear regression. The results of this study indicate that brand awareness and brand image have a positive and significant effect on purchasing decisions for Bango soy sauce in Palembang City. The variable that has a more dominant influence on purchasing decisions is the brand image variable.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004977	T82198	T821982022	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T821982022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2022

Collation

v, 69 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen, Manajemen Pemasaran

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment