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 PENGARUH PRODUK, HARGA, DAN TEMPAT STARBUCKS CENTRAL PAVILION PALEMBANG TERHADAP MINAT BELI KONSUMEN

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This study aims to determine the impact of product, price, and place of Starbucks Central Pavilion Palembang on consumer buying interest. This research is a descriptive research with a quantitative approach. The sammpling technique is using Lemeshow's method because of the unknown population so that the research sample amounted to 100 respondents. Data collection method is using questionnaires. The results showed that product and price has a significant impact on the consumer buying interest, while the place has no significant impact on the consumer buying interest.

Availability
Inventory Code Barcode Call Number Location Status
2207003556T78136T781362022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T781362022
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya.,
Collation
56 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
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No other version available

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