Skripsi

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC DI KOTA PALEMBANG (STUDI PADA MASYARAKAT KOTA PALEMBANG).

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Penilaian

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This study aims to determine and analyze how the influence of the dimensions of Electronic Word of Mouth including Intensity, Valance of Opinion, and Content on purchasing decisions of Somethinc product in the city of Palembang. The technique used for determining the sample is the Purposive Sampling Technique with the number of samples used are 100 respondents. This research data collection technique using a research instrument in the form of a questionnaire. The primary data of this study were processed with SPSS Windows Version 25.0. The result obtained in this study indicate that the dimensions of Intensity, Valance of Opinion, and Content simultaneously have a significant influence on purchasing decisions of Somethinc product in the city of Palembang. The dimensions of Intensity and Content partially have a significant effect on purchasing decisions of Somethinc product in the city of Palembang. While the dimension of Valance of Opinion partially does not have a significant influence on purchasing decisions of Somethinc product in the city of Palembang

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004467	T81819	2022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T818192022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2022

Collation

xvii, 80 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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