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STRATEGI KOMUNIKASI PERSUASIF DINAS KESEHATAN KABUPATEN OGAN KOMERING ILIR DALAM MENGKAMPANYEKAN VAKSINASI COVID-19

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Penilaian

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The pandemic caused by the Covid-19 virus has a negative impact on Indonesia. To deal with this, the Indonesian goverment has made several policeies, one of whichis the Covid-19 vaccine. Ogan Komering Ilir District Health Office, in this case, is a regional goverment agency engaged in the health sector, taking part in the Covid-19 vaccination campaign. So therefore, this research aims to know abaout persuasive communication strategy conducted by Ogan Komering Ilir District Health in campaigning for the Covid-19 vaccintion. The theory used in this research is persuasive communication strategy by Melvin L. Defluer and Sandra J.Ball Roceach (Hendri, 2019) with qualitative descriptive method. Then, data is obtained from depth interview with two key informants and two supporting informants, observation, and documentation studies. The research outcomes shows that Helath Office strives as maxmial as possible to comply the elements of persuasive communication strategy within psychodynamic, sociocultural, and construction meaning. Ogan Komering Ilir District Health Office should concern to the camp

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004832	T82080	T820802022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T820802022

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 97 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Humas, Hubungan Masyaraka

Specific Detail Info

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Statement of Responsibility

SEPTA

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