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PENGARUH TERPAAN IKLAN TELEVISI PENCEGAHAN PENULARAN COVID-19 TERHADAP PERILAKU MASYARAKAT (STUDI PADA MASYARAKAT KELURAHAN SUKAMORO, KECAMATAN TALANG KELAPA, KABUPATEN BANYUASIN)

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This study aims to determine the effect of television advertisements to prevent the transmission of COVID-19 on community behavior carried out on the rt.09 community of Sukamoro village, Banyuasin regency. The emergence of the Covid-19 disease outbreak has made the government have to provide education to the public about clean and healthy new habitual behaviors. Television is still used by various walks of life as a reliable source of information. Therefore, the government aired advertisements to prevent the transmission of covid-19 on television. This research uses the theory of cultivation from George Gerbner and the theory of social learning from Albert Bandura & Richard Walters. Quantitative research methods are applied to this study using data analysis techniques. The data collection techniques used are observation, dissemination of questionnaires and documentation. The results of a study that has been carried out on 80 respondents show that there is a positive and significant influence of television advertisements to prevent the transmission of COVID-19 on community behavior. This can be proven by the regression coefficient value of 0.911 and the p value of 0.000 (p

Availability
Inventory Code Barcode Call Number Location Status
2207004752T82731T827312022Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T827312022
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xviii, 104 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.237
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Media Komunikasi, Media Sosial, Film
Specific Detail Info
-
Statement of Responsibility
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