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PERAN AKUN INSTAGRAM @PROMOPALEMBANG SEBAGAI PEMBENTUKAN PERILAKU KONSUMTIF MASYARAKAT DITINJAU DARI JEAN BAUDRILLARD

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Penilaian

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The study is tutled The Role of Instagram Social Media @Promopalembang As The Formation of Consumptive Behavior of Society Reviewed by Jean Baudrillard. The study aims to find out the role of @Promopalembang Instagram accounts in shaping society's consumptive behavior reviewed by Jean Baudrillard. This study used Jean Baudrillard's theory of Consumptive societies using use values and Mark values. The method used in this study is a qualitative method, where in-depth interviews with 5 informants have been selected based on predetermined ceritera that have consumptive behavior that palling close to the research theme. Then the data collection conducted in this study used in-depth interview techniques, documentation, and observations. From this study obtained the results that Instagram accounts @Promopalembang have an influence on the formation of consumptive behavior of the community. This can be seken from the data collected by researchers, this consumptive behavior is supported by the existence of Instagram social media @Promopalembang as a platform in spreading information related to promotion. Keywords : Social Media, Consumptive Behavior, Use Value, Mark Value

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004049	T79303	T793032022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T793032022

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 95 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Situs Jejaring Sosial

Specific Detail Info

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Statement of Responsibility

SEPTA

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