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EFEKTIVITAS WEBSITE CHANGE.ORG SEBAGAI MEDIA GERAKAN SOSIAL DI ERA COVID-19 (STUDI PADA MAHASISWA FISIP UNIVERSITAS SRIWIJAYA ANGKATAN 2020)
Change.org is a media that refers to policy advocacy and platforms that relate to the community in certain matters relating to the community in adjusting public policies that are considered inappropriate in their scope. The Change.org website was analyzed using AISAS theory according to The Dentsu Way (in Sugiyama and Andre, 2011:51). The Dentsu Way (in Sugiyama and Andre, 2011: 51). Which has five dimensions, namely Attention, Interest, Search, Action and Share. This study uses a stratified random sampling method with a total sample of 100 students of the Faculty of Social Sciences at Sriwijaya University Batch 2020. The results of this study prove that there is an influence between the effectiveness of the Change.org website as a social movement media in the Covid-19 era by 51%
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2207003845 | T77011 | T770112022 | Central Library (Referens) | Available but not for loan - Not for Loan |
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