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PENGARUH INTENSITAS PENGGUNAAN APLIKASI SHOPEE TERHADAP TINGKAT PERILAKU KONSUMTIF PEREMPUAN DI DESA IRAONOGEBA KOTA GUNUNGSITOLI

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Penilaian

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This research is entitled “The Influence of Shopee Applications on the Level of Consumptive Behavior of Women in Iraonogeba Village, Gunungsitoli. Consumptive behavior is one of the phenomena that appears as the effect of mass media which is measured based on the intensity of use of the shopee application. In this study the formulation of the problem "Is there any effect of the shopee application on the level of women's consumption in Iraonogeba Village, Gunungsitoli City?". This study aims: "To determine whether or not there is an influence of the shopee application on the level of consumptive women in Iraonogeba Village, Gunungsitoli City". The method used in this study is quantitative research (Inferest), the data will be processed, validated, reliably tested and the hypothesis is tested using the t test. The research sample was 51 people or 25% of the total 203 people. The results obtained by testing the determinant coefficient of 98% the intensity of using the shopee application on the level of women's consumptive behavior. Based on the results of testing the hypothesis Ha is accepted, Ho is rejected, indicating that tcount>t table (46,153>1,676), so it can be said that there is an effect of the intensity of using the shopee application on the level of women's consumptive behavior in Iraonogeba Village, Gunungsitoli City. Key Word: Intensity, Use of the shopee application, women's consumptive behavior

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002673	T76526	T765262022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T765262022

Publisher

Inderalaya : Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xiv, 92 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.2307

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Media Massa
Jurusan Sosiologi

Specific Detail Info

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Statement of Responsibility

SEPTA

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