Image of PENGARUH KAMPANYE LINGKUNGAN PADA KONTEN INSTAGRAM @zerowaste.id_official TERHADAP PERILAKU GREEN PRACTICE (STUDI KASUS: PENGIKUT AKUN INSTAGRAM @zerowaste.id_official)

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PENGARUH KAMPANYE LINGKUNGAN PADA KONTEN INSTAGRAM @zerowaste.id_official TERHADAP PERILAKU GREEN PRACTICE (STUDI KASUS: PENGIKUT AKUN INSTAGRAM @zerowaste.id_official)

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This study entitled "The Effect of Environmental Campaigns on Instagram Content @zerowaste.id_official on Green Practice Behavior (Case Study: Instagram Account Followers @zerowaste.id_official)" which discusses issues related to the influence of environmental campaigns on green practice behavior. The purpose of this research is to examine the effect of environmental campaigns on @zerowaste.id_official Instagram content on green practice behavior. This study uses quantitative methods with descriptive and explanative analysis techniques. The theory used in this research is the Information Integration theory by Martin Fishbein which says that communication actors accumulate all information, objects, situations, people, and others that tend to form attitudes. The data obtained in this study came from primary, secondary data, and distributed questionnaires to respondents. Based on the results of this study, it was found that the influence of the @zerowaste.id_official environmental campaign on green practice behavior was 24.5% and 75.5% came from other factors with a correlation relationship in the medium category. It can be concluded that there is an effect of the @zerowaste.id_official environmental campaign on green practice behavior. Keywords: environmental campaign, green practice, Zero Waste Indonesia

Availability
Inventory Code Barcode Call Number Location Status
2207002496T75499T754992022Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T754992022
Publisher
Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xv, 80 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.2307
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa
Specific Detail Info
-
Statement of Responsibility
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No other version available

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