Image of HUBUNGAN ANTARA INTENSITAS PAPARAN KONTEN KULINER INSTAGRAM DENGAN PERILAKU MEMBELI MAKAN MAHASISWA PENDIDIKAN DOKTER FAKULTAS KEDOKTERAN UNIVERSITAS SRIWIJAYA ANGKATAN 2018-2019

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HUBUNGAN ANTARA INTENSITAS PAPARAN KONTEN KULINER INSTAGRAM DENGAN PERILAKU MEMBELI MAKAN MAHASISWA PENDIDIKAN DOKTER FAKULTAS KEDOKTERAN UNIVERSITAS SRIWIJAYA ANGKATAN 2018-2019

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Food buying behavior is an individuals' behavior in choosing to buy the food they will eat with considerations that are seen including drinking habits, food choices consumed, food preparations, and the amount of food consumed. The goal of this study was to determine the relationship between the intensity of exposure to Instagram food content and medical education students' purchasing behavior. The population of this study were students of the medical faculty of Sriwijaya University class 2018-2019 who had a history of exposure to food content on Instagram. This study is an observational-analytic study with a cross-sectional design. Sampling was carried out using a clustered random sampling technique, namely by providing data on active students from each batch both 2018 and 2019. The data collection technique was carried out using a questionnaire sent via Google Form. The conclusion of this study is the results of the Chi-square test have shown that there is no association between the intensity of exposure to food content on Instagram and the behavior of buying food which is different with several previous studies. With exposure to accessing food content, it does not have a significant influence on the behavior of buying food and beverages.

Availability
Inventory Code Barcode Call Number Location Status
2207002980T76850T768502022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T768502022
Publisher
Indralaya : Prodi Pendidikan Kedokteran, Fakultas Kedokteran.,
Collation
xvii, 48 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
612.307
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Pendidikan Kedokteran
Nutrisi, Ilmu Gizi, Kuliner
Specific Detail Info
-
Statement of Responsibility
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No other version available

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