Image of PENERAPAN METODE MULTI DIMENSIONAL SCALING (MDS) PADA ANALISIS POSITIONING E-COMMERCE BERDASARKAN PERSEPSI DAN PREFERENSI MAHASISWA

Text

PENERAPAN METODE MULTI DIMENSIONAL SCALING (MDS) PADA ANALISIS POSITIONING E-COMMERCE BERDASARKAN PERSEPSI DAN PREFERENSI MAHASISWA

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

The purpose of this study is to analyze the positioning similarity of electronic commerce (e-commerce) based on student perceptions and identify the relative position of competition e-commerce presented in a perceptual map using the method Multi Dimensional Scaling (MDS). The e-commerce sites are Tokopedia, Bukalapak, Shopee, Lazada, and OLX. The population in this study were students of FMIPA Sriwijaya University who had used e-commerce and had done shopping online no less than twice. The sample in this study were 96 respondents. Results positioning based on assessment of the perceived quality of the information provided by the e-commerce, perceived ease of use of e-commerce, the perception of trust use of e-commerce and price perception, found one group of e-commerce where every members of each group are considered similar by the respondents. This group consists of e-commerce Tokopedia, Bukalapak, Lazada, and OLX. The relative position is found in e-commerce Shopee because it is located in a different quadrant from the other four e-commerce, namely quadrant II with coordinate points (-2,6094;0,0362) , there fore based on the assessment of respondents' perceptions, e-commerce Shopee can be said to be the e-commerce most differentand has a relative position when compared to the other four e-commerce. The STRESS value obtained is equal to 0,00937 or approximately 0,9% so, the results of the positioning fifth e-commerce using the method are Multi Dimensional Scaling perfect criteria.

Availability
Inventory Code Barcode Call Number Location Status
2207001033T67921T679212022Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T679212022
Publisher
Inderalaya : Jurusan Matematika, Fakultas Matematika Dan Ilmu Pengetahuan Alam Universitas Sriwijaya.,
Collation
xii, 62 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
512.507
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Jurusan Matematika
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment