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Image of Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Electronic Resource

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Goonetilleke, Ravindra S. - Personal Name; Markopoulos, Evangelos - Personal Name; Ho, Amic G. - Personal Name; Luximon, Yan - Personal Name;

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This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.


Availability
Inventory Code Barcode Call Number Location Status
1908000806EB0001386620.004 2 AdvCentral Library (OPAC)Available
Detail Information
Series Title
-
Call Number
620.004 2 Adv
Publisher
Switzerland : Springer Cham., 2021
Collation
XVIII, 627p.:Ill
Language
English
ISBN/ISSN
978-3-030-80094-9
Classification
620.004 2
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Engineering Design
Specific Detail Info
-
Statement of Responsibility
BRF
Other version/related

No other version available

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  • Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
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