Skripsi

PENGARUH MOTIF PENGGUNAAN MEDIA DAN INTERAKTIVITAS KHALAYAK TERHADAP KEPUASAN YANG DIPEROLEH PENGGUNA APLIKASI LINE (Studi pada Mahasiswa Universitas Sriwijaya).

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Penilaian

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This study aims to examine and see whether there is an influence of gratification sought and audience interactivity on the gratification obtained by users of LINE application of Sriwijaya University students. The sampling technique used in this study is non-probability sampling with purposive sampling, then gained a total of 200 respondents that fit with the criteria. Data collected in this study was obtained through questionnaires. Application method to test the hypothesis and analysis in this study was using the Structural Equation Model (SEM) then processed by using the SmartPLS3 software. The results showed that there was a positive and significant influence between gratification sought on gratification obtained. The audience interactivity variable that acts as a partial mediation also has a positive and significant effect. Keywords: Gratification Sought, Audience Interactivity, Gratification Obtained

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004872	T83170	T831702022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T831702022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xvii, 64 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Masa

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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