Skripsi

REPRESENTASI KECANTIKAN WANITA MELALUI VIDEO YOUTUBE (ANALISIS WACANA KRITIS PADA VIDEO WARDAH #BEAUTYMOVESYOU - BERGERAK MEMBAWA MANFAAT)

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Penilaian

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Women's beauty serves as one of the parts of some kind of a construction which is made by the industry and exposed by the media. Therefore, it is mandatory for them to always keep up with the beauty standard. This research aims to analyze how Wardah, as one of the most popular beauty products in Indonesia, represents women's beauty on Youtube as a medium of communication. This research uses critical discourse analysis by Norman Fairclough and representation theory by Stuart Hall. The data of this research is qualitative, which is obtained through secondary data based on observation and documentation. The research results show that Wardah conveys a misrepresentation of the concept of women’s beauty by combining it with social values that are in accordance with Wardah’s values. Its representation is actually a mere effort to increase the brand reputation and to promote the products.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207003959	T79027	T790272022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T790272022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 122 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Masa

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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