Skripsi

PENGARUH PERILAKU PHUBBING TERHADAP KUALITAS PERSAHABATAN MELALUI VARIABEL KOMUNIKASI INTERPERSONAL (Studi Pada Generasi Z di Kota Palembang)

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Penilaian

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Phubbing behavior is an act of ignoring other people when interacting, because they prefer to focus on smartphones rather than the other person. This study aims to determine the effect of phubbing behavior on the quality of friendship through interpersonal communication variables in Generation Z in Palembang City. The sampling technique in this study used non-probability sampling with purposive sampling and obtained as many as 150 respondents, data collection in this study used questionnaires, documentation studies, and observations. The research method in this study uses quantitative methods with multiple linear regression design which is divided into 4 models, model I shows a significant value of t of 0.000 meaning that there is a significant direct effect of phubbing behavior on interpersonal communication, model II has a significant t value of 0.002 meaning that there is a significant direct effect of interpersonal communication on the quality of friendship, model III shows a significant t value of 0.435 meaning that there is no significant direct effect of phubbing behavior on the quality of friendship, and model IV shows a significant F value of 0.000 which means that there is an indirect effect of phubbing behavior on the quality of friendship through interpersonal communication. Keywords: phubbing behavior, interpersonal communication, friendship quality, generation Z

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004239	T78993	T789932022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T789932022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xvii, 101 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi Interpersonal
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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