Skripsi

PERSONAL BRANDING MELALUI MEDIA SOSIAL (ANALISIS ISI PADA AKUN INSTAGRAM RATU DEWA @RATUDEWA)

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Penilaian

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Personal branding is a way for person to explain himslef and also what he builds for himself to general public in order to form a perception in the community regarding that person, this study discusses personal branding caried out by Ratu Dewa through social media instagram@ratudewa, in this study aims to find out personal branding through social media on Ratu Dewa's instagram accounts(@ratudewa). The theory used in this study is the theory of personal branding by Peter Montoya which consist of 8 dimensions or charestiristics in building a good personal branding. This research method uses qualitative methods using content analysis. Data collection techniques by means of online data search techniques or observations about captions on Ratu Dewa's instagram account uploads @ratudewa, which were selected based on a variety of activities that reflect Ratu Dewa doing personal branding, namely in the periode 7 june-26 November 2021 which amounted to 50 uploads. As a result, Ratu Dewa counducted personal branding based on 8 dimensions in designing personal branding which is the law of specialization, the law of leadership, the law of personality, the law of distintiveness, the law of visibility, the law of unity, the law of presistance, the law of goodwill.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207003454	T77491	T774912022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T774912022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 92 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Sosial

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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