Image of STRATEGI KOMUNIKASI POLITIK PARTAI NASIONAL DEMOKRAT DALAM MEMBANGUN CITRA POSITIF PARTAI DI MASYARAKAT (STUDI PADA DPW PARTAI NASDEM PROVINSI DKI JAKARTA).

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STRATEGI KOMUNIKASI POLITIK PARTAI NASIONAL DEMOKRAT DALAM MEMBANGUN CITRA POSITIF PARTAI DI MASYARAKAT (STUDI PADA DPW PARTAI NASDEM PROVINSI DKI JAKARTA).

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This research is entitled " Political Communication Strategy of the National Democratic Party in Building Positive Aspirations of the Party in Society ( Study on the DPW of the Nasdem Party of DKI Jakarta Province ) " . The Nasdem Party is one of the political party organizations in Indonesia . This study aims to determine the political communication strategy of the regional executive board of the DKI Jakarta Province National Democratic Party in building a positive image of the party in society . The theory used in this study is the Elaboration Likelihood Model theory developed by Richard E Petty and John T Cacioppo ( In Fiil , 1999 ) , in this theory there are two models of political communication , namely the Central Route and Peripheral Route . in - depth interviews , observations , and documentation . The results showed that the political communication strategy that occurred in the DPW of the DKI Jakarta Nasdem Party used the Central Route and Peripheral Route strategies with the aim of providing a significant influence in building a positive image of the party in the people of DKI Jakarta . The approach used in this study uses a good persuasive approach so that the DPW of the Jakarta Nasdem Party can be accepted and can get a place to put its trust in the leadership of the people of DKI Jakarta . Keywords : Political party , Political Communication Strategy , Positive Image , Regional Executive Board of DKI Jakarta Nasdem Party

Availability
Inventory Code Barcode Call Number Location Status
2207003809T77701T777012022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T777012022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvi, 84 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Komunikasi Politik
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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