Skripsi

PENGARUH DAYA TARIK IKLAN PEMBALUT LAURIER TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA SISWI SMAN 8 PALEMBANG).

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Penilaian

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This study entitled “The effects of Laurier Healthy Skin Night Advertisment Attractiveness Towards Buying Decision. (Study on Senior High School 8 Palembang ). This research aims to examine the effect of advertisement attractiveness towards buying decision. The theory of advertising appeal from Shimp (2006) and buying decision from Engel (2001). By using quantitative method, this research is conducted in sample of 76 respondent which is the students of senior high school 8 palembang. The results of the study, obtained by using the coefficient of determination test, the independent variable or advertising appeal has an influence of 24,2% on the dependent variable or buying decision from Laurier Healthy Skin Night product by students in senior high school 8 Palembang. The consistent value of the Y variable is 15,004 and the X regression coefficient is 0,568. It is apparent that there is an effect of Laurier Healthy Skin Night advertisement attractive towards the buying descision in Senior High School 8 Palembang

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207000524	T65444	T654442022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T654442022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

v, 72 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa, Iklan

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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