Skripsi

PENGARUH KOMUNIKASI EMPLOYER BRANDING TERHADAP PEMBENTUKAN CITRA PERUSAHAAN PT. PARAGON TECHNOLOGY AND INNOVATION (ANALISIS ISI PADA MEDIA SOSIAL INSTAGRAM @GROWATPARAGON).

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Penilaian

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The Employer Branding activities present a different concept compared to other branding activities which in employer branding activities, the company will carry out soft selling to create the perception of job seekers that the company has a good image and it is an ideal workplace for them. Therefore, which raised the issue of the influence of employer branding on the establishment of the corporate image of PT. Paragon Technology and Innovation. This research used quantitative content analysis method with explanative descriptive technique. The theories used in this research were Employer Branding theory by Pierre Berthon and Corporate Image theory by Handi Irawan. The data of this research was obtained from the result of filling out the coding sheet by two coders. Based on the result of the research, its was found that the Development Value achieved the highest achievement in the employer Branding variable with a total percentage of 83.6% and the Attractiveness dimension achieved the highest achievement in the Corporate Image variable with a total percentage of 93.5%. Then, it was found that there was a significant influence between employer branding on the establishment of the corporate image of PT. Paragon Technology and Innovation through social media Instagram @Growatparagon, with the regression equation Y = 17.952 + 0.678 X. The value obtained was 0.734 or 73.4%, where the employer branding variable has an influence of 73.4% on the corporate image variable and the remaining 26.6% was based on other factors. Keywords: Employer Branding, Corporate Image, Content Analysis, PT. Paragon Technology and Innovation

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207000953	T67161	T671612022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T671612022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xviii, 294 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Humas, Hubungan Masyarakat
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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