Skripsi

PENGARUH BRAND IMAGE PRODUK TERHADAP MINAT BELI KARTU SELULER DIGITAL BY.U

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Penilaian

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The title of this research is "The Influence of Product Brand Image on Interest in Buying Digital Cellular Cards by.U (Study on Students of the Department of Communication Science, Faculty of Social and Political Sciences, Sriwijaya University)". This study aims to determine how the influence of the Brand Image that has been built by.U on the buying interest of students majoring in Communication Science, FISIP Unsri. This study uses quantitative methods with explanative descriptive techniques. The theory used in this study is Aaker and Keller's Brand Image theory, which states that brand image is a perception that is built by consumers based on constructions made by producers or marketers, with the aim of building the perceptions desired by producers of their products. The data of this study were obtained from primary, secondary data and the results of the distribution of questionnaires conducted on the respondents. Based on the results of the study, it was found that the influence of by.U brand image on product purchase intention was 70.2% and 29.8% was another factor. So it can be concluded that Brand Image has a big influence on Buying Interest of digital cellular cards by.U.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207000481	T64267	T642672022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T642672022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xiv, 106 hlm.: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa, Brand Image

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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