Image of DIFUSI INOVASI PEMANFAATAN APLIKASI GIWANG PADA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN

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DIFUSI INOVASI PEMANFAATAN APLIKASI GIWANG PADA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN

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The Giwang application is an innovation initiated by the Culture and Tourism Office of South Sumatra Province, which is a form of technology utilization in the field of tourism culture that has been launched and communicated massively in the South Sumatra region. However, in its implementation, there are several problems, namely the low number of users which is not proportional to the number of internet users and the socialization efforts that have been carried out. This study aims to determine the diffusion process of innovation using the Giwang application at the Department of Culture and Tourism of South Sumatra Province in terms of 4 important elements of Everett M. Rogers, namely innovation, communication channels, time period and social system. The results of the study show that 1) Giwang application innovation is considered as a new thing 2) The communication channel used is interpersonal communication media and mass communication media 3) The time period required for adopters goes through the stages of knowledge, persuasion, decision, implementation and affirmation and there are 2 innovator, 1 early adopter, 1 early majority, and 1 late majority 4) The social structure involved uses the Penta Helix concept and the type of innovation decision is carried out contingently.

Availability
Inventory Code Barcode Call Number Location Status
2207000918T68754T687542022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T687542022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiii, 162 halm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
651.807
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Aplikasi Komputer untuk Manajemen Perkantoran
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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