Skripsi

STRATEGI KOMUNIKASI PERSUASIF BANK SYARIAH INDONESIA KC PALEMBANG SIMPANG PATAL DALAM MENINGKATKAN LOYALITAS NASABAH PRIORITAS DI MASA PANDEMI COVID-19

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Penilaian

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This research is entitled Persuasive Communication Strategy of Bank Syariah Indonesia KC Palembang Simpang Patal in Improving Priority Customer Loyalty During the Covid-19 Pandemic. The purpose of this study was to determine the persuasive communication strategy of Bank Syariah Indonesia KC Palembang Simpang Patal. In this study, the researcher used the persuasive communication theory of Myers. This research method uses qualitative methods with descriptive data types. The informants in this study consisted of 4 people, namely, Priority Banking Senior Relationship Manager, Funding and Transaction Staff, and 2 Priority Customers. Data collection techniques used in-depth interviews, field observations and documentation studies. The results showed that during the implementation of the persuasive communication strategy, Bank Syariah Indonesia KC Palembang Simpang Patal during the covid-19 pandemic had properly implemented the three dimensions of Myers communication theory which included the dimensions of the communicator, message, and audience. However, the dimensions of how the message is delivered have not been applied optimally.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002694	T76010	T760102022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T760102022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xvi, 130 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi Persuasif
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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