Image of CITY BRANDING EXPLORE YOUR SOUTH SUMATERA UNTUK MENINGKATKAN DAYA TARIK WISATA PROVINSI SUMATERA SELATAN (STUDI PADA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN).

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CITY BRANDING EXPLORE YOUR SOUTH SUMATERA UNTUK MENINGKATKAN DAYA TARIK WISATA PROVINSI SUMATERA SELATAN (STUDI PADA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN).

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This undergraduate thesis entitled "City Branding Explore Your South Sumatra to increase the Tourist Attraction of South Sumatra Province" aims to explore the implementation of city branding strategy in order to increase the number of tourist visits by the South Sumatera State Department of Tourism. By using qualitative methods and Kotler’s general city branding strategy (Intyaswono, 2016), it is found out that the objective of the implementation of this strategy is to create a destination branding that focused on showing the uniqueness of the culture and the province’s enormous landscape. The implementations of this branding strategy also helps Disbudpar Sumsel to created it is own target market and increased the number of visitors significantly. However, through this research, it is also found out that the weaknesses in this branding itself caused by the promotion and marketing which are still not managed optimaly.

Availability
Inventory Code Barcode Call Number Location Status
2207001563T71430T714302022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T714302022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xii, 82 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
659.207
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Hubungan Masyarakat
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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