Skripsi

STRATEGI KOMUNIKASI PEMASARAN OBJEK WISATA DESA NELAYAN (SUNGSANG) OLEH DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA KABUPATEN BANYUASIN

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Penilaian

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This thesis was made to discover how the Marketing Communication Strategy of Department of Youth Sport, and Tourism of Banyuasin Regency. This thesis uses theory Marketing Communication Mix by Philip Kotler and Kevin Keller (2006:536). This thesis used qualitative method with a approach using a deep interview, observation, documentation. In this thesis have 3 informant people which constisting of 1 people Head of Marketing Section and 1 people Staff Field Observer of tourism marketing the Departmen of Youth, Sport and Tourism of Banyuasin Regency and 1 people living in Tourism Village Sungsang. The result of this thesis can be concluded that a Tourism Marketing Communication which conducted by the Department of Youth, Sport, and Tourism of Banyuasin Regency has been going well in promotion of Tourism Village Sungsang Keyword : Tourism Marketing Communication, Tourism Village Sungsang

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002749	T75079	T750792022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T750792022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

123 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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