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Image of STRATEGI KOMUNIKASI DIVISI PEMASARAN DAN PELAYANAN PELANGGAN PT PLN UP3 PALEMBANG PADA PROGRAM STIMULUS COVID-19.

Skripsi

STRATEGI KOMUNIKASI DIVISI PEMASARAN DAN PELAYANAN PELANGGAN PT PLN UP3 PALEMBANG PADA PROGRAM STIMULUS COVID-19.

Al Kautsar, Al Kautsar - Personal Name;

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Penilaian anda saat ini :  

This research is entitled "The Communication Strategy of the Marketing and Customer Service Division of PT PLN UP3 Palembang in the Covid-19 Stimulus Program". This study aims to find out how the Communication Strategy of the Marketing and Customer Service Division in the Covid-19 Stimuls Program is reviewed using the theory proposed by Cutlip, Center & Broom (2013) with 4 review dimensions, namely: a) defining the problem, b) planning and programming, c) taking action and communicating, d) program evaluation. The method used in this research is descriptive qualitative method by collecting data through interviews, non-participant observation, and documentation. Based on the results of research that has been obtained in the field, it shows that the overall Communication Strategy of the Marketing and Customer Service Division of PT PLN UP3 Palembang is appropriate and fulfills the four dimensions according to the theory of communication strategy expressed by Cutlip, Center & Broom (2013). However, in the evaluation dimension of the program, researchers see that it is still not running properly. The evaluation of programs that have been carried out are not carried out optimally. Evaluations are only carried out when there are customer complaints and if there are customers who are in arrears, an evaluation will be held at the beginning and middle of the month, however, there has never been a comprehensive evaluation meeting regarding the communication strategy for the Covid-19 Stimulus Program that has been implemented


Availability
Inventory Code Barcode Call Number Location Status
2207001512T71676T716762022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T716762022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022
Collation
xii, 81 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
659.207
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Hubungan Masyarakat
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • STRATEGI KOMUNIKASI DIVISI PEMASARAN DAN PELAYANAN PELANGGAN PT PLN UP3 PALEMBANG PADA PROGRAM STIMULUS COVID-19.
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