Skripsi

EFEKTIVITAS TRANSIT ADVERTISING SEBAGAI MEDIA IKLAN PADA PENGGUNA KRL DI STASIUN BEKASI

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Penilaian

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Advertisement is a message that contains an idea or idea about a product, service, or information that wants to be displayed that is influencing and encouraging people to take an action according to what is said in the message. Placing an ad must think about the right media to advertise so that it is right on target. The use of outdoor media in public transportation is of added value in making advertising media because many people see it, even though the area is not as wide as television, radio, or social media. This study aims to determine the effectiveness of transit advertising on KRL users at Bekasi stations. This research uses quantitative and explanative descriptive analysis methods. The theory used is the theory of the effectiveness of outdoor media according to Kasali. The data sources of this research are primary data and secondary data. The sample of this study amounted to 68, namely 34 commuting users and 34 non-commuting. Based on the research results that have been analyzed according to the theory of outdoor media effectiveness, it can be concluded that KRL is effective as an advertising medium with a total score of 5323 from a maximum score of 6800 with a percentage of 78%. The results of the explanatory analysis based on the Mann-Whitney T test obtained the asymptotic significance value of 0.370, which means the value is greater than 0.05. So it can be concluded that H0 is accepted, so there is no difference in the effectiveness of transit advertising between commuters and non-commuting KRL at Bekasi stations.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001841	T67001	T670012022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T670012022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xiii, 95 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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