Skripsi

STUDI KOMPARATIF : ANALISIS ISI PESAN KOMUNIKASI PEMASARAN MELALUI INSTAGRAM (@gramedia dan @gunungagung)

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Penilaian

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Marketing Communication is a marketing activity in an effort to broadcast information, persuade, incite, and or remind the target market of the company and its products so that consumers are willing to use the products offered by the relevant manufacturers. With the rapid growth of the internet, businesses use Instagram to form marketing communication. This research aims to find out what are the contents of marketing communication messages generated from Instagram @gramedia and @gunungagung. The concept used in this research that there are 9 (nine) message themes that people talk about the most, especially in the business/marketing communication ran (Kelly, 2007, p. 108). The method used in this research is Quantitative Content Analysis with a comparative approach. The results of Mann-Whitney test show The result is that there are differences from the content of Gramedia and Gunung Agung. The results of the Content Analysis show that Gramedia has a dominant form of Marketing Communication in all dimensions described in the concept of The Nine Block Conversation Planner. Keywords: Quantitative Content Analysis, Marketing Communication, Instagram, Company

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004051	T79826	T798262022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T798262022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xix, 123 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.240 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Isi Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

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