Skripsi

PENGARUH EFEKTIVITAS IKLAN NEW BNI MOBILE TERHADAP BRAND AWARENESS APLIKASI BNI MOBILE BANKING.

---

Penilaian

---

This research is entitled "The Effect of New BNI Mobile Advertising Effectiveness on Brand Awareness of BNI Mobile Banking Application". This study aims to see the level of advertising effectiveness and the level of brand awareness of the BNI Mobile Banking application, as well as to determine whether there is an influence between the effectiveness of advertising on brand awareness and how big the effect is. The theory used in this study is the theory of Advertising Effectiveness with the EPIC Model developed by Ac Nielsen in Durianto (2004), and the theory of Brand Awareness proposed by Keller (2016). The method used in this study is an explanative quantitative method. Data collection techniques were carried out by distributing questionnaires to 100 respondents. The results of this study indicate that the level of achievement of the variable effectiveness of advertising and brand awareness of the BNI Mobile Banking application is at a very high level. In addition, there is a significant effect between advertising effectiveness and brand awareness of the BNI Mobile Banking application with a value of tcount = 13.138 > ttable = 1.984. Based on the value of the coefficient of determination (R Square) obtained is 0.636, which means that 63.6% of the BNI Mobile Banking Application Brand Awareness variable is influenced by the New BNI Mobile Advertising Effectiveness variable, while the remaining 36.4% were influenced by other factors not examined in this study. Keyword : Effectiveness of Advertsing, Brand Awareness, Mobile Banking

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001291	T70799	T707992022	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T707992022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xvi, 107 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

302.230 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment