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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Availability

Inventory Code	Barcode	Call Number	Location	Status
1908000308	EB0000769	658.8 Mar	Central Library (OPAC)	Available

Detail Information

Series Title: Smart Innovation, Systems and Technologies
Call Number: 658.8 Mar
Publisher: Singapore : Springer Singapore., 2021
Collation: xxxii, 797p.:Ill
Language: Indonesia
ISBN/ISSN: 978-981-33-4183-8
Classification: 658.8
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: -
Subject(s): Marketing--Technological innovations
Specific Detail Info: -
Statement of Responsibility: BRF

Other version/related

Title	Edition	Language
Smart Technologies for Precision Assembly: 9th IFIP WG 5.5 International Precision Assembly Seminar, IPAS 2020, Virtual Event, December 14–15, 2020, Revised Selected Papers	1	en

File Attachment

Marketing and Smart Technologies

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