ftable 2.346 . which means there is an influence of attractiveness movie trailer on YouTube towards moviegoing decision Milea : The Voice of Dilun , and the influence given is 15.6 % where the rest is influenced by other factors , The linear regression fitted model obtained is Y = 37.50 + 0,330 which means that for each additional value of effectiveness movie trailer , movie going decision making value will increase about 0,330 time among college student majoring Communication in Sriwijaya University . Keywords : Effectiveness movie trailer , Movie going decision , Trailer , YouTube" />
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PENGARUH EFEKTIVITAS TRAILER FILM “MILEA: SUARA DARI DILAN” DI YOUTUBE TERHADAP KEPUTUSAN MENONTON KE BIOSKOP (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA)

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This research entitled is " The influence of effectiveness movie trailer on YouTube towards movie going decision Milca : The Voice of Dilan " by Fadilah Nur Fajrin . The study aims to find out wether there is influence of effetiveness movie trailer on YouTube towards moviegoing decision Milea : The Voice of Dilan and how much that influence had given . This research applied quantitative approach with descriptive and inferential statistics analysis . and used simple linear regression model to make predictions . Data collection was conducted by distributing questionnaires to 70 respondents of college student majoring Communication in Sriwijaya University . The findings from the data analysis in this study were obtained through hypothesis testing using ftest that teale is greater than ftable , where fcale 3.765 > ftable 2.346 . which means there is an influence of attractiveness movie trailer on YouTube towards moviegoing decision Milea : The Voice of Dilun , and the influence given is 15.6 % where the rest is influenced by other factors , The linear regression fitted model obtained is Y = 37.50 + 0,330 which means that for each additional value of effectiveness movie trailer , movie going decision making value will increase about 0,330 time among college student majoring Communication in Sriwijaya University . Keywords : Effectiveness movie trailer , Movie going decision , Trailer , YouTube

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2207003948T79587T795872022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T795872022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xv, 84 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
070.180 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
film dokumenter
Prodi Ilmu Komunikasi
Specific Detail Info
-
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