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Image of EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. BUMA CIMA NUSANTARA (DISTRIK CINTA MANIS) DALAM MEMBANGUN CITRA PERUSAHAAN DI KABUPATEN OGAN ILIR

Skripsi

EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. BUMA CIMA NUSANTARA (DISTRIK CINTA MANIS) DALAM MEMBANGUN CITRA PERUSAHAAN DI KABUPATEN OGAN ILIR

Renaldi, Ahmad - Personal Name;

Penilaian

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Penilaian anda saat ini :  

The purpose of this study was to determine whether the corporate social responsibility program of PT. Buma Cima Nusantara (District Cinta Manis) is effective in building corporate image in Ogan Ilir Regency. In this study, researchers used a theory that is the theory of program effectiveness according to Campbell J.P. the method used is descriptive quantitative. The population and sample in this study are the community or recipients of the Corporate social responsibility program in Ogan Ilir Regency with the sampling technique used is Simple Random Sampling. The collection technique used in this research is the distribution of questionnaires, study documentation, and observation. The results of this study prove that the program is effective in building the company's image as evidenced by the results of respondents' answers by 82%. Keywords: Program Effectiveness, Corporate Social Responsibility, Citra, PT. Buma Cima Nusantara (Sweet Love District) Ogan Ilir Regency Region


Availability
Inventory Code Barcode Call Number Location Status
2207002735T76451T764512022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T764512022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022
Collation
111 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.507
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Hubungan antara Individu dan Masyarakat
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. BUMA CIMA NUSANTARA (DISTRIK CINTA MANIS) DALAM MEMBANGUN CITRA PERUSAHAAN DI KABUPATEN OGAN ILIR
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