Skripsi

EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. BUMA CIMA NUSANTARA (DISTRIK CINTA MANIS) DALAM MEMBANGUN CITRA PERUSAHAAN DI KABUPATEN OGAN ILIR

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Penilaian

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The purpose of this study was to determine whether the corporate social responsibility program of PT. Buma Cima Nusantara (District Cinta Manis) is effective in building corporate image in Ogan Ilir Regency. In this study, researchers used a theory that is the theory of program effectiveness according to Campbell J.P. the method used is descriptive quantitative. The population and sample in this study are the community or recipients of the Corporate social responsibility program in Ogan Ilir Regency with the sampling technique used is Simple Random Sampling. The collection technique used in this research is the distribution of questionnaires, study documentation, and observation. The results of this study prove that the program is effective in building the company's image as evidenced by the results of respondents' answers by 82%. Keywords: Program Effectiveness, Corporate Social Responsibility, Citra, PT. Buma Cima Nusantara (Sweet Love District) Ogan Ilir Regency Region

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002735	T76451	T764512022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T764512022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

111 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.507

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Hubungan antara Individu dan Masyarakat

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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