Image of PENGARUH KREDIBILITAS BRAND AMBASSADOR BLACKPINK TERHADAP BRAND IMAGE E- COMMERCE TOKOPEDIA (Studi Pada Mahasiswa Ilmu Komunikasi Universitas Sriwijaya).

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PENGARUH KREDIBILITAS BRAND AMBASSADOR BLACKPINK TERHADAP BRAND IMAGE E- COMMERCE TOKOPEDIA (Studi Pada Mahasiswa Ilmu Komunikasi Universitas Sriwijaya).

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The study aims to find out whether there influences of credibility brand ambassador of blackpink towards to brand image e-commerce Tokopedia and how much that influence had given. This research used quantitative method with descriptive and explanative analysis technique and used simple linear regression model to make predictions. Data collection was conducted by distributing questioners to 90 responden of communication science students of Sriwijaya University. The results of data analysis in this study were obtained through hypothesis testing with t test showing that t_calc is greater that t_tables where t_calc 6.589 > t_tables 1.991 which means there is an influence of credibility brand ambassador of blackpink towards to brand image of e-commerce Tokopedia. And influence given is 33% where the rest is influence by the other factors. The linear regression equation oblained is y = 11.827 + 0.517 x which means that each edition of one credibility brand ambassador of blackpink value will give an increase 0.517 to the brand image of e-commerce Tokopedia among communication science students of Sriwijaya University Keywords: the influence of brand ambassador credibility, brand image.

Availability
Inventory Code Barcode Call Number Location Status
2207002100T73402T734022022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T734022022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xv, 77 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.230 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa
Specific Detail Info
-
Statement of Responsibility
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No other version available

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