Skripsi

PERBANDINGAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM DAN YOUTUBE DALAM PENGUATAN BRAND IMAGE ERIGO.

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Penilaian

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This research aims to explain and compare the use of social media Instagram and Youtube in strengthen of Erigo Store’s brand image. The theory used in this study is the brand image theory of Kotler and Keller. The research method used is descriptive quantitative. The sample was determined using purposive sampling technique with the number of sample is 143 respondents. In this research data was collected using questionnaire technique distribution, observation and documentation studies. The analysis technique in this research using descriptive and explanatory statistics using a comparative test with Mann-Whitney nonparametric statistical test. The results showed the average value on social media Instagram was 106.14 while Youtube got 85.96 score. Then, the results of the Man Whitney U Test obtained a significant difference to the social media, where the significance value is 0.00 < 0.05 so H0 is rejected and H1 is accepted and it can be concluded that there are significant differences in the use of social media in strengthen of Erigo Store’s Brand Image. Keywords: Social Media, Comparative Study, Instagram, Youtube, Brand Image, Erigo

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002532	T75402	T754022022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T754022022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xiv, 78 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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