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HUBUNGAN REGULASI DIRI DENGAN PEMBELIAN IMPULSIF PRODUK ENDORSEMENT PADA REMAJA
The aim of this study is determining whether there is a relationship self-regulation with impulsive buying of endorsement products in adolescent.This study hypothesizes that there is relationship self-regulation with with impulsive buying. The participants of this study are 180 adolescent in Indonesia. Sampling in this study using purposive sampling technique. The study measurements are impulsive buying scale that refers to aspects from Rook (1987) and self-regulation scale that refers to aspects from Baumeister and Vohs (2007). Statistical analysis completed by using pearson product moment correlation. The result of the correlation analysis learned resourcefulness with impulsive buying showed the p-value = 0,00 (p
Inventory Code | Barcode | Call Number | Location | Status |
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2207003236 | T77188 | T771882022 | Central Library (Referens) | Available but not for loan - Not for Loan |
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