Skripsi

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS INTERNET BANKING DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the effect of experiential marketing on the satisfaction of users of the Jenius Internet Banking application in the city of Palembang. This study uses a quantitative approach with data collection methods through questionnaires. The population in this study is the Jenius application users in the city of Palembang whose number is unknown, so the researcher will use a certain calculation formula. The sampling method used non-probability sampling with a sample size of 100 respondents. This study uses quantitative analysis techniques, hypothesis testing, multiple linear regression analysis, and the coefficient of determination. The results showed that the group variables Sense (X1), Feel (X2), Think (X3), Act (X4), and Relate (X5) had a significant effect on the purchasing decision variable (Y). Keywords : Sense, Feel, Think, Act, Relate, Purchase decision

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001047	T70101	T701012022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T701012022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

iv, 78 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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