Skripsi

PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN NIVEA MEN BLACK AND WHITE DEODORANT

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Penilaian

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This study aims to analyze the influence of attractiveness of online advertising on purchasing decisions for Nivea Men Black and White Deodorant products. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study were Sriwijaya University students who had seen advertisements and purchased Nivea Men Black and White Deodorant products. The sampling method used non-probability sampling with a sample size of 100 respondents. This study uses quantitative analysis techniques, multiple linear regression analysis and the coefficient of determination. The results showed that the Rational Advertising Attractiveness variable (X1) had a significant effect on the Purchase Decision variable (Y) with a tcount of 0.239 and a significance value of 0.018.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002399	T74744	T747442022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T747442022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

80 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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