Skripsi

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

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Penilaian

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This study aimed to determine the effect of psychological factors on Xiaomi smartphone purchasing decision. Variable used in this study consisted of independent variables are motivation(X1), perception (X2), learning (X3), attitude(X4) and the dependent variables are purchasing decisions (Y).The data collection method used in this study uses primary data obtained through questionnaire. For testing instrument using validity test and reliability test. Technical analysis using multiple linear analysis method with F test and t test. The result of this study showed that independent variables are motivation (X1), perception (X2), learning (X3), and attitude (X4) had an effect partially and simultaneously on dependent variables are purchasing decisions (Y). The result from F test calculation that the F count is 31,181 with significance 0,000

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207000576	T66624	T666242022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T666242022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xvi, 62 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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