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PERENCANAAN METODE FRAMEWORK OF DYNAMIC CRM BERBASIS WEBSITE PADA PO SEJAHTERA UNTUK MENINGKATKAN LOYALITAS PELANGGAN

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Penilaian

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PO Sejahtera is a company engaged in travel and delivery services. Transactions carried out at the company are still running manually, causing several problems in managing customer data, transaction data and maintaining good relations with customers. Therefore, the author offers a Customer Relationship Management (CRM) strategy with the framework of dynamic method as an effort to provide solutions to problems that occur in the PO Sejahtera company. This strategy is implemented in the form of a website application that is built using the waterfall system development method. This research resulted in a website that can digitize transactions at PO Sejahtera companies. Through the website, customers can easily transact and obtain information and provide information to the company. Companies can also easily manage customer data and company transaction data. This is expected to increase customer loyalty and the relationship between customers and PO Sejahtera companies.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001201	T70697	T706972022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T706972022

Publisher

Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Sriwijaya., 2022

Collation

xvii, 96 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

004.678 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Website
Prodi Sistem Informasi

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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