Skripsi
PENGARUH SEARCH ENGINE ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BEAUTYFACEBYLIE PADA APLIKASI MARKETPLACE SHOPEE DI KOTA PALEMBANG
This research aims to analyze the effect of Search Engine Advertising toward Beautyfacebylie Customer’s Purchase Decision On Marketplace Shopee In Palembang City. The research method used a quantitative method that has a causal-comparative design. The data has used in this research are primary data and secondary data. Non-probability sampling was used as a sampling method with the total sample of 100 respondents. Data was collected through questionnaire which validity and reliability were already verified. The analysis tool in this study are simultaneous test (F test), partial test (t test), and multiple linear regression analysis. Results have show that : (1)Search Engine Advertising has positive effect on purchase decision by Fcount 12,048 with significance value of 0,000 < 0,05; (2)three sub-variables of Search Engine Advertising partially had positive effect on purchase decisions; (3)the dominant variable influencing was Informativeness by tcount 3,393.
Inventory Code | Barcode | Call Number | Location | Status |
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2207001021 | T69725 | T697252022 | Central Library (Referens) | Available |
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