Skripsi

PENGARUH SEARCH ENGINE ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BEAUTYFACEBYLIE PADA APLIKASI MARKETPLACE SHOPEE DI KOTA PALEMBANG

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Penilaian

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This research aims to analyze the effect of Search Engine Advertising toward Beautyfacebylie Customer’s Purchase Decision On Marketplace Shopee In Palembang City. The research method used a quantitative method that has a causal-comparative design. The data has used in this research are primary data and secondary data. Non-probability sampling was used as a sampling method with the total sample of 100 respondents. Data was collected through questionnaire which validity and reliability were already verified. The analysis tool in this study are simultaneous test (F test), partial test (t test), and multiple linear regression analysis. Results have show that : (1)Search Engine Advertising has positive effect on purchase decision by Fcount 12,048 with significance value of 0,000 < 0,05; (2)three sub-variables of Search Engine Advertising partially had positive effect on purchase decisions; (3)the dominant variable influencing was Informativeness by tcount 3,393.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001021	T69725	T697252022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T697252022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xix, 87 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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