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PENGARUH PROMOSI, KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASABAH DALAM MELAKUKAN PEMBIAYAAN KREDIT USAHA RAKYAT (KUR) PADA BANK BRI UNIT KUTO PALEMBANG.

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This study aims to determine the influence and which variables are the most dominant among promotion, trust and service quality on customer decision in taking Kredit Usaha Rakyat (KUR) financing at Bank BRI Unit Kuto Palembang. This study is a quantitative research that using primary data by questionnaires collected from 110 respondents. Respondents are KUR’s customers at Bank BRI Unit Kuto Palembang who were selected through the purposive sampling method. The analysis method used is multiple linear regression. The results obtained from this study shows that promotion, trust and service quality simultaneously have a significant effect on customer decision. Partially, only service quality has a significant effect as well as being the most dominant variable for customer decision in taking KUR financing at Bank BRI Unit Kuto Palembang.

Availability
Inventory Code Barcode Call Number Location Status
2207004050T79628T796282022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T796282022
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xxi, 80 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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