Skripsi

ANALISIS KUALITAS PELAYANAN LISTRIK PRABAYAR PT.PLN TERHADAP KEPUASAN PELANGGAN DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the quality of PT PLN's prepaid electricity service on customer satisfaction in the city of Palembang. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study is the Palembang city community who use the prepaid electricity services of PT. PLN (Persero). The sampling method used purposive sampling with a total sample of 100 respondents. This study uses descriptive analysis techniques, multiple linear regression analysis and coefficient of determination. The results showed that simultaneously the servqual dimension variable had a significant effect on consumer satisfaction at PT. PLN's prepaid electricity services in the city of Palembang and the partially responsiveness, reliability, empathy variables had a significant effect on consumer satisfaction at PT. PLN's prepaid electricity services in the city of Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207000579	T66745	T667452022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T667452022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

iv, 75 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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