Image of PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PENGGUNAAN JASA LAYANAN RUMAH SAKIT BERSALIN IBU DAN ANAK (RSIA) BUNDA NONI DI KOTA PALEMBANG SELAMA MASA PANDEMI COVID-19.

Skripsi

PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PENGGUNAAN JASA LAYANAN RUMAH SAKIT BERSALIN IBU DAN ANAK (RSIA) BUNDA NONI DI KOTA PALEMBANG SELAMA MASA PANDEMI COVID-19.

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This study aims to analyze the effect of positioning strategy on decisions to use the services of Bunda Noni Hospital in Palembang City during the Covid-19 pandemic. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study is the people who have used services of Bunda Noni Hospital in Palembang City. The sampling method used purposive sampling with a total sample of 100 respondents. This study uses quantitative analysis techniques, simple linear regression analysis and coefficient of determination. The results showed that the positioning variable (X) had a significant effect on the service use decision variable (Y) with a thitung value of 3,779 and a significance value = 0.000

Availability
Inventory Code Barcode Call Number Location Status
2207000578T66744T667442022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T667442022
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xv, 60 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment