Skripsi

PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods through questionnaires. The population in this study were all Shopee consumers in the city of Palembang who had bought products at Shopee. The sampling technique used in this research is non-probability sampling with purposive sampling method with a total sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical calculation methods using two tests, namely: coefficient of determination (R2) and multiple linear regression using SPSS 26.0. The results of this study indicate that the ease of use and trust variables have a significant influence on Shopee online purchasing decisions in the city of Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002105	T73985	T739852022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T739852022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xviii, 90 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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