Skripsi
PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI KOTA PALEMBANG
This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods through questionnaires. The population in this study were all Shopee consumers in the city of Palembang who had bought products at Shopee. The sampling technique used in this research is non-probability sampling with purposive sampling method with a total sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical calculation methods using two tests, namely: coefficient of determination (R2) and multiple linear regression using SPSS 26.0. The results of this study indicate that the ease of use and trust variables have a significant influence on Shopee online purchasing decisions in the city of Palembang.
Inventory Code | Barcode | Call Number | Location | Status |
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2207002105 | T73985 | T739852022 | Central Library (Referens) | Available |
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