Image of PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PENJUALAN TOKO BATIK KUJUR QUINNEE MAY

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PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PENJUALAN TOKO BATIK KUJUR QUINNEE MAY

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Kujur Quinnee May Batik shop is one of the batik shops in Tanjung Enim that sells typical batik from Tanjung Enim. In the sales system, Quinnee May Store only has physical stores, so sales are not optimal. There is also less promotion that is done so that it is not enough to reach new customers. Existing customer data is stored in paper form which allows data loss at any time. In addition, there is no specific strategy used in maintaining relationships with its customers. The application of Customer Relationship Management (CRM) on the sales information system of the Kujur Quinnee May Batik Store can overcome several existing problems. CRM strategies to get new customers, improve customer relationships, and retain existing customers are implemented in a website-based system. The system development method used is the waterfall method. The results of implementing this CRM can make it easier to market products, provide complete and easily accessible information, and integrate data storage. Customers can easily search for information, make transactions, and other benefits, thereby increasing good relations and customer trust. There are also transaction reports that make it easier for the store to conduct analysis and evaluation so that in the future the right strategy can be applied.

Availability
Inventory Code Barcode Call Number Location Status
2207004076T80005T800052022Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T800052022
Publisher
Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Uniersitas Srwijaya.,
Collation
xvi, 87 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
005.360 7
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Program untuk Komputer Personal
Prodi Sistem Informasi
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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