Skripsi

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE

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Penilaian

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PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE Oleh: Rico Samuel Simatupang Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kemudahaan, dan kualitas informasi terhadap keputusan pembelian di toko online Shopee. Populasi pada penelitian ini adalah seluruh mahasiswa Universitas Sriwijaya yang pernah membeli produk melalui toko online Shopee. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 orang. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Hasil penelitian ini yaitu secara simultan menunjukkan bahwa variabel kepercayaan, kemudahan, dan kualitas informasi berpenaruh signifikan terhadap keputusan pembelian di toko online Shopee. Variabel yang berpengaruh dominan adalah variabel kemudahan. Kata kunci : Kepercayaan, Kemudahan, Kualitas Informasi, Keputusan Pembelian THE INFLUENCE OF TRUST, EASE OF USE, AND QUALITY OF INFORMATION TOWARD PURCHASE DECISION IN SHOPEE ONLINE STORE By: Rico Samuel Simatupang This research aims to know the influence of trust, ease of use, and quality of informasi on buying decisions on Shopee online store. The population of this research are consumer who have bought product from Shopee online store. The sampling methodis done by purposive sampling technique with the sample of 100 people. Multiple regressions are applied to answer the hypothesis as the analysis method. The result of this research shows that variable of trust, ease of use, and quality of information have significant effect on purchase decision simultaneously. The most dominant variable influencing is the ease of use. Keywords : Trust, Ease of Use, Quality of Information, Purchase Decision Acknowledge

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207003223	T76353	T763532022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T763532022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xiii, 61 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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