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IMPLEMENTASI METODE ANALYTICAL HIERARCHY PROCESS DAN MULTI ATTRIBUTE UTILITY THEORY PADA SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI

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Penilaian

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The MSME sector is foundation of national economy. Existence of limited market access makes this business group not widely known by wider community, so promotional media are needed. Use of conventional media is starting to lag behind due to current technological advances. This makes conventional media less attractive. Thus, one of the media that can be used for promotion is social media. Therefore, a decision support system is needed that can assist MSME users in choosing right social media according to their needs. Implemented methods are Analytical Hierarchy Process (AHP) as weighting criteria and Multi Attribute Utility Theory (MAUT) to generate alternative rankings of social media. Based on the result of system testing with a total of 100 respondents from several MSME, majority of users answered totally agree and agree, but 12 respondents answered doubtful because this system focuses on displaying ranking result. Calculation result of questionnaire with a Likert scale from developed system generated an average overall score percentage is 92%.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002055	T73481	T734812022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T734812022

Publisher

Inderalaya : Jurusan Teknik Informatika, Fakultas Ilmu Komputer Universitas Sriwijaya., 2022

Collation

xx, 118 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

005.120 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Teknik Informatika
Sistem analisa dan perangkat lunak

Specific Detail Info

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Statement of Responsibility

SEPTA

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