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PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA I-SAKU INDOMARET. (STUDI KASUS PADA PENGGUNA I-SAKU INDOMARET KECAMATAN LEMPUING OKI, SUMSEL)

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The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variable has the dominant influence on purchasing decisions for i-Saku Indomaret users in Lempuing OKI, South Sumatra. The research method used is quantitative method through questionnaire. The population in this study are people who own and use i-Saku as payment application at Indomaret. The sampling technique used is non-probability sampling which is supported by accidental sampling technique, generate samples is 84 respondents. This purpose uses descriptive and statistical analysis methods with the help of the SPSS program. The statistical method is carried out validity test, reliability test, classical assumption test, multiple linear regression analysis, then tested the hypothesis through t test (partial) and F test (simultaneous).The results indicate Sales Promotion variable (X1) simultaneously and partially had a positive and significant effect on the Purchase Decision for i-Saku Indomaret users. While Ease of Use variable (X2) has a dominant effect on Purchase Decisions (Y) Indomaret i-Saku users in Lempuing OKI.

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Inventory Code Barcode Call Number Location Status
2207002147T74173T741732022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T741732022
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xviii, 90 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
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